Too much of a good thing?

Today's technology allows advertisers, marketers, and pr firms to reach audiences better than ever. This blog is an example of the new ways target publics are contacted. With the use of computers, television, and creative campaigns, a company and its products really have no excuse for being unknown.

How much advertising is too much, though? A market can become oversaturated with advertisements, which, could eventually turn customers away completely. Stores, like Wal-mart, have started advertising to customers in store. Televisions are placed throughout different sections of the store to advertise for different products within Wal-mart. Although this may seem like an effective marketing technique - constantly making the customers aware of what is offered - some stores are going as far as to advertise to customers with televisions placed at eye level in the checkout line. I'm assuming the intent is to remind people of different products that can still be bought, however I don't think many people will willing leave their spot in line to search the store for that one last product.

Reaching your audience and maintaining a relationship with them doesn't necessarily mean advertising/marketing/pr-ing :).... I made that word up... is essential everywhere people go. Part of maintaining a good relationship with the customer is keeping them happy - and I know I personally would no longer be happy if I constantly felt bombarded with advertisements.