Friday, October 12, 2007

PR Opportunities on Campus

This week, students and staff had the opportunity to donate blood here on the K-State campus. The blood drive was available more than one day this week, in multiple buildings on campus - the Union included. Why is my information so vague? Besides saying a blood drive did occur on campus, and at least one station was located in the Union, I really couldn't provide you with many more details simply because I don't know them. It is possible that I am completely ignorant, and totally oblivious to signs, brochures, radio advertisements etc. that gave more information......... or maybe information wasn't quite as readily available as some students would have liked. If it wasn't for a co-worker of mine, who happened to know the about the blood drive through a friend that was working at one of the stations, I would have never known K-State even had a blood drive this week.

My point? I'm sure there are many great opportunities on campus that never go noticed, simply from lack of good PR. My solution? Utilize PRSSA, utilize public relations classes... utilize students that are majoring in this very thing! The collaborative efforts between pr clubs/classes/students in general, and organizations or events that would like more publicity could result in great benefits for both. Experience for the students, and publicity for the organization.

Disclaimer: I can't knowledgeably say that no pr/advertising efforts were done on the Blood Drive's part - they may very well have. I'm simply using my ignorance on the subject as my blog topic for this week.

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