Good Job, McDonald's

http://www.youtube.com/watch?v=0eN9KP6lOZs

This has become my new favorite commercial. I LOVE love this ad... it's funny, catchy, and easily gets the point across without once having the actors speak, or say McDonald's. As far as impact goes, the ad did a good job... I myself felt like making a trip to Micky D's!

If more tactics like this were used to reach audiences - using humor that people feel like they can relate to, without being over-bearing in the message - advertising and public relations would have a much greater impact on people. The idea is to make the audience have a positive connection to the commercial/publicity they see, and make them feel as if the commercial is speaking directly to them.

Although I realize not all situations are suited for humor or a "feel good" shot of publicity, making the audience connect and develop a self-interest in the product can always be achieved. McDonald's found a way to connect to at least one audience member - enough to make her write about it in a blog. :D